Co-founder · Operations & Processes
David Blanco Hernández
15+ years improving industrial processes
The people
behind Koru.
A close-knit team that works with you from start to finish, from the Basque Country.
Who's behind it
Processes first, technology second.
We're Koru's co-founders and we're involved in everything: from understanding your business to leaving the system up and running.
Co-founder · Technology & Business
Amaia Bermudez Etxebarrieta
Double degree in Computer Engineering and Business Administration
This is for you if…
- You're an SME with no tech department
- You repeat the same tasks every week
- You want concrete results, not hype
- You want a system that's yours
The philosophy
What the mountain teaches about business.
KoruFactorIA is built on a simple conviction: technology only has value when it solves real problems.
Ultra-distance mountain races teach a fundamental lesson: great results don't come from a one-off effort, but from the accumulation of thousands of well-executed decisions.
KoruFactorIA is born with that same mindset. That patience lets us approach each project with strategic, long-term vision: we listen, we audit and we test until the automation and the business feel perfectly aligned.
It's a precise way of working, but also a deeply personal one — shaped by a genuine desire to give teams back their time and the space to grow.
How we work
First understand. Then build.
Every automation, integration or AI agent is designed with a clear goal: to generate real value for the business.
- 01We listen
We start by understanding how your company really works — not how it should work on paper.
- 02We audit
We analyse processes, identify bottlenecks and detect where time and money are lost.
- 03We test
We design, test and adjust until the automation and the business are perfectly aligned.
We're not looking to add more tools. We're looking to build systems that work.
Frequently asked questions
Questions about who we are.
Can't find your answer?Book a short call or write to us directly.
01Who's behind KoruFactorIA?
David Blanco Hernández and Amaia Bermudez Etxebarrieta, the co-founders. David brings more than fifteen years of managing processes in industrial settings; Amaia, a double degree in Computer Engineering and Business Administration. Between us we cover operations and technology, and we see every project through from start to finish.
02Who do you work with?
SMEs and small teams with no tech department of their own, in the Basque Country and across Spain. We're a good fit if you repeat the same tasks every week, want concrete results and prefer a direct point of contact who understands your business, not just the technology.
03Why do you start with processes rather than technology?
Because automating a broken process only produces chaos faster. First we understand how your real operation works and put it in order; then we choose the tool. AI is the means, not the end: what we're after is a system that works better and lasts over time.
Ready to start?
20 minutes to map your first process.
Free · no commitment